River.UX
Turning deep insights into impactful UX through technology
River is a hybrid designer with roots in engineering, design, and research — co-founder of Soulda and KuaKuaNi, with 70+ design awards and 60+ patents.
SELECTED WORKS
SELECTED WORKS
SOULDA
2022, Personal Project
interactive Web3 art project that empowers people to discover their superpowers & embrace their true selves.
NFT (Non-Fungible Token) is a meaningful technology. How can we use it to do something meaningful instead of just being a pretty PFP (Profile Pic) ?
Soulda once ranked No.1 on the world’s best-selling NFT list, sparking a gas war of over 500 GWEI.
With 29.2K Twitter followers, Soulda was also showcased on the New York Times Square billboard in 2022.
SOULDYSSEY
2023, Personal Project
Leveraging gamification to build a staking system that engages the Soulda community and strengthens membership loyalty.
2025, Personal Project
KUAKUANI
uses AI & objective peer feedback to help teenagers gain confidence & discover their talents more accurately.
Chinese teens study hard but often fear choosing the wrong major — how can we guide them to the right path?
The MVP version of KuaKuaNi launched in June 2025 on the Apple App Store and major Android marketplaces, currently available only in China.
2023, Side Project
TRICKSEE
Alleviate motion sickness through visual & auditory compensation
In the U.S., over 3 million motion sickness pills are sold monthly. 1/3 passengers suffers from carsickness, and 3% endure severe vomiting. We know how painful this is — so we set out to stop it. But how?
NEST APP
2022, frog x Suntory Project
Develop a magical conditioning gear along with services that utilize fragrances to relieve Lethargy of the mind and body before bedtime
CITY CLASSROOM
2018, Continuum x WSE
A Win-Win System : Re-define the Relationship Between Students & Foreign Teachers
New discoveries await you in the city. The whole city can be your english classroom.
2020 iF Design Award (Service Design)
NIKE WONDERLAND
2023, frog x Nike
Bringing Joy to Sport: UX Design for Nike Kids Store
The store officially opened in Shanghai in 2023.
Across the in-store journey (Arrival → Explore → Immerse → Try → Buy), three UX concepts were created: My Sports Pack, Style Sprint, and Sports Lab — each designed to spark engagement, style exploration, and playful experimentation.